PropTech platform Β· UAE

Rebrand and product launch for a MENA proptech

A full identity system and bilingual product launch took the platform from regional obscurity to a closed Series A in seven months.

$14M
Series A raised post-launch
140,000
Users in two quarters
47%
Aided brand recall
The engagement

What we were asked to solve

A full identity system and bilingual product launch took the platform from regional obscurity to a closed Series A in seven months.

Delivery ran from our Dubai / UAE hub with engineering capacity from Pakistan, under a single accountable architect. The programme followed our standard four-stage lifecycle, with working software demonstrated every fortnight rather than status reported.

Engagement profile
  • Sector: Construction & PropTech
  • Delivery hub: πŸ‡¦πŸ‡ͺ United Arab Emirates
  • Compliance surface: OSHA Safety Reporting, ISO 19650 (BIM), Procore API
Disciplines applied
Measured outcome

Results after delivery

$14M
Series A raised post-launch
140,000
Users in two quarters
47%
Aided brand recall
31%
Deck-to-meeting rate
How we engineer

A four-stage accelerated lifecycle

The same sequence on every engagement, whether it runs six weeks or two years. Each stage has an exit condition, so nobody discovers a disagreement in month four.

STAGE 01

Discover

We map the business outcome, constraints and existing estate before proposing anything. Discovery ends with a costed plan, not a sales deck.

1–3 weeks
STAGE 02

Architect

Rendering strategy, data model, integration contracts and the non-functional requirements are settled and documented as decision records.

2–4 weeks
STAGE 03

Execute

Fortnightly increments against a visible backlog, with working software demonstrated every cycle rather than status reported.

6–24 weeks
STAGE 04

Scale

Load testing, observability, runbooks and knowledge transfer β€” then either you take it in-house or we operate it under an SLA.

Ongoing
Related work

Comparable engagements

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