Cybersecurity vendor Β· Enterprise

A research report that outperformed an events budget

An original research report with an engineered gating funnel generated more qualified pipeline in one quarter than a full year of event sponsorship.

$47
Cost per qualified lead, down from $310
38%
Landing page conversion
2,840
Qualified leads
The engagement

What we were asked to solve

An original research report with an engineered gating funnel generated more qualified pipeline in one quarter than a full year of event sponsorship.

Delivery ran from our USA hub with engineering capacity from Pakistan, under a single accountable architect. The programme followed our standard four-stage lifecycle, with working software demonstrated every fortnight rather than status reported.

Engagement profile
  • Sector: Education & EdTech
  • Delivery hub: πŸ‡ΊπŸ‡Έ United States
  • Compliance surface: FERPA, COPPA, GDPR-Kids
Disciplines applied
Measured outcome

Results after delivery

$47
Cost per qualified lead, down from $310
38%
Landing page conversion
2,840
Qualified leads
$6.2M
Influenced pipeline
How we engineer

A four-stage accelerated lifecycle

The same sequence on every engagement, whether it runs six weeks or two years. Each stage has an exit condition, so nobody discovers a disagreement in month four.

STAGE 01

Discover

We map the business outcome, constraints and existing estate before proposing anything. Discovery ends with a costed plan, not a sales deck.

1–3 weeks
STAGE 02

Architect

Rendering strategy, data model, integration contracts and the non-functional requirements are settled and documented as decision records.

2–4 weeks
STAGE 03

Execute

Fortnightly increments against a visible backlog, with working software demonstrated every cycle rather than status reported.

6–24 weeks
STAGE 04

Scale

Load testing, observability, runbooks and knowledge transfer β€” then either you take it in-house or we operate it under an SLA.

Ongoing
Related work

Comparable engagements

52% β†’ 84%
Course completion rate
Education SaaS Development Cloud & DevOps

National-scale adaptive learning platform

A bilingual LMS serving 340,000 concurrent students through examination windows, with adaptive sequencing and retention-risk modelling.

340,000
Peak concurrent users
99.97%
Exam-window uptime
41%
At-risk retention gain
Read case study
$610
Cost per opportunity, down from $1,840
Fintech Digital Marketing Ebook Marketing

Cutting paid spend while tripling pipeline

Attribution was rebuilt before budgets were touched, revealing that a third of paid spend was buying demand the brand already owned.

$8.4M
Organic pipeline
-35%
Paid media spend
22%
Trial-to-paid rate
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