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Publishing & Lead Generation
Ebook Production, Publishing & Lead Funnel Architecture
An ebook is either a product or a pipeline instrument, and the two are built differently. We handle both: editorial and layout that render flawlessly on every reader, distribution across Kindle and the wider retail ecosystem, and — where the goal is demand generation — the gated funnel that turns a download into a qualified conversation.
Ecosystem matrix
The stack we build on
Mainstream, well-supported technology chosen so your team can hire for it. We will justify any choice on this list, and we avoid exotic tools that create a dependency on us.
Adobe InDesign
Calibre
Vellum
Amazon KDP
Amazon Ads
Next.js Landing Funnels
Unbounce
HubSpot
Klaviyo
EPUB 3
Deliverable blueprint
Flawless mobile and Kindle rendering, high-conversion lead capture mechanics.
Sub-services deep dive
4 specialist capabilities
Expand any capability for its core scope, architectural blueprint and typical delivery window.
From proposition and outline through to typeset pages, including collaborative ghostwriting where you have the expertise but not the writing weeks.
Core capabilities
- Positioning, audience definition and chapter architecture
- Collaborative ghostwriting from interviews and existing material
- Editorial typography with reflowable and fixed layout variants
- Cover design tested against category thumbnails
Architectural blueprint
Proposition and outline → manuscript development → editorial design → format-specific typesetting → proofing across devices.
Delivery timeline
8–16 weeks including writing
Concept, ghostwriting, typography, layout
Getting the book listed, discoverable and rendering correctly everywhere — including the metadata and category work that quietly determines whether anyone finds it.
Core capabilities
- KDP account setup, rights configuration and royalty structure
- Category and keyword research for discoverability
- EPUB 3, MOBI and interactive PDF production with QA
- Wide distribution and print-on-demand where it fits the strategy
Architectural blueprint
Validated EPUB master → platform-specific conversions → metadata and category optimisation → distribution across retail channels.
Delivery timeline
2–4 weeks
EPUB, MOBI, interactive PDF, print-on-demand
Where the ebook exists to generate pipeline, the funnel matters more than the book. We build the capture, qualification and nurture path as one engineered system.
Core capabilities
- Conversion-focused landing pages with progressive profiling
- Gating strategy balanced against reach and lead quality
- Automated nurture sequences mapped to buying stage
- CRM integration with lead scoring and sales alerting
Architectural blueprint
Traffic sources → landing page with progressive capture → delivery and nurture automation → scored handoff into CRM.
Delivery timeline
4–7 weeks
Landing pages, gating, nurture, CRM sync
A coordinated launch window that concentrates demand where algorithms reward it, supported by review generation and earned media rather than paid inflation alone.
Core capabilities
- Launch sequencing to concentrate rank velocity
- Amazon Ads campaign structure and bid management
- Advance reader programme and legitimate review generation
- Podcast, newsletter and industry media outreach
Architectural blueprint
Pre-launch list building → coordinated launch window → paid amplification → sustained rank defence and review velocity.
Delivery timeline
6–10 weeks around launch
Amazon Ads, PR, review programmes
How we engineer
A four-stage accelerated lifecycle
The same sequence on every engagement, whether it runs six weeks or two years. Each stage has an exit condition, so nobody discovers a disagreement in month four.
STAGE 01
Discover
We map the business outcome, constraints and existing estate before proposing anything. Discovery ends with a costed plan, not a sales deck.
1–3 weeks
STAGE 02
Architect
Rendering strategy, data model, integration contracts and the non-functional requirements are settled and documented as decision records.
2–4 weeks
STAGE 03
Execute
Fortnightly increments against a visible backlog, with working software demonstrated every cycle rather than status reported.
6–24 weeks
STAGE 04
Scale
Load testing, observability, runbooks and knowledge transfer — then either you take it in-house or we operate it under an SLA.
Ongoing
Featured case study
Enterprise cybersecurity vendor
Before → After
The report generated more qualified pipeline in one quarter than our entire events budget did that year.
— Head of Demand Generation, Enterprise cybersecurity vendor
Landing page conversion — before
—
after
38%
Qualified leads — before
—
after
2,840
Cost per qualified lead — before
$310
after
$47
Influenced pipeline — before
—
after
$6.2M
Engagement tiers
Indicative pricing
Published because opaque pricing wastes everyone's time. Figures are in USD and indicative; a fixed quotation follows discovery.
Production
$12,000
Fixed scope · 5 weeks
Editorial design, formatting and publishing for a manuscript you already have.
- Editorial design and typesetting
- EPUB, MOBI and PDF production
- Cover design with category testing
- KDP setup and metadata optimisation
- Cross-device rendering QA
Lead Engine
$38,000
Most selected · 10 weeks
Book plus the funnel and nurture system that turns it into measurable pipeline.
- Everything in Production
- Collaborative ghostwriting support
- Conversion-optimised landing funnel
- Nurture sequences and CRM integration
- Paid promotion setup and management
- Performance reporting dashboard
Authority Programme
Custom
Multi-title programme
A sustained publishing programme building category authority across several titles.
- Everything in Lead Engine
- Multi-title editorial roadmap
- Full launch and digital PR campaign
- Advance reader and review programme
- Podcast and media outreach
- Quarterly performance review
Answers
Frequently asked technical questions
It depends on the goal. Gating produces fewer, better-qualified leads and suits high-value B2B. Ungated maximises reach and authority, which suits brand-building and top-of-funnel. Some of our clients run both: ungated summary, gated full report.
Either. Full ghostwriting from interviews and your existing material is common where the expertise is yours but the writing time is not. We also do editorial and design only, working from your finished manuscript.
No, and be wary of anyone who does. We can engineer the conditions that make it likely — concentrated launch velocity, correct category selection, review readiness — but the outcome depends on the audience you bring and the competition that week.
You do, entirely, including on ghostwritten work. Authorship, copyright and all royalties are yours. Our contract assigns everything to you on completion.
For a well-targeted B2B report with paid promotion behind it, conversion on the landing page typically runs between 22% and 40%, and a meaningful minority of those leads become sales conversations. We model this against your specific audience before committing to numbers.
Frequently paired with