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Brand & Creative
Brand Strategy, Identity Systems & Motion Design
A brand is a set of decisions that make every future decision faster. We define the strategic core — who you serve, what you refuse to be, how you sound — then build the visual and verbal system that expresses it consistently across every surface, delivered as production-ready assets rather than a PDF nobody opens twice.
Ecosystem matrix
The stack we build on
Mainstream, well-supported technology chosen so your team can hire for it. We will justify any choice on this list, and we avoid exotic tools that create a dependency on us.
Adobe Illustrator
After Effects
Cinema 4D
Blender
Figma
Photoshop
Lottie
Spline
InDesign
Deliverable blueprint
Vector asset kits, dark and light variations, scalable SVG icons, comprehensive styleguides.
Sub-services deep dive
4 specialist capabilities
Expand any capability for its core scope, architectural blueprint and typical delivery window.
The strategic foundation: market positioning, audience definition, narrative and personality, resolved before a single mark is drawn.
Core capabilities
- Competitive positioning and differentiation analysis
- Naming, messaging hierarchy and tone-of-voice definition
- Core identity design across primary and secondary applications
- Stakeholder alignment workshops that produce actual decisions
Architectural blueprint
Market and audience research → positioning platform → verbal identity → visual identity system → application guidelines.
Delivery timeline
6–10 weeks
Positioning, naming, voice, identity
The complete applied system — every mark variant, palette, type scale and layout rule, packaged so anyone can apply the brand correctly without asking.
Core capabilities
- Full logo suite: primary, stacked, mark-only, monochrome, reversed
- Accessible colour system with contrast ratios verified
- Type hierarchy with licensing sorted and web fallbacks defined
- Digital brandbook plus organised production asset kit
Architectural blueprint
Master vector sources → exported variant matrix → documented usage rules → versioned asset kit for internal and agency use.
Delivery timeline
4–8 weeks
Marks, palettes, type hierarchy, brandbooks
Motion and dimensional work for the moments that need to land: product launches, complex explanations and interfaces that deserve better than a static screenshot.
Core capabilities
- Product explainer films with scripting and voice direction
- 3D product visualisation and photoreal environment renders
- Interface motion and Lottie animations for web and app
- Social and paid ad cutdowns from a single master asset
Architectural blueprint
Script and storyboard → style frames → 3D build and animation → sound design → master plus platform-specific cutdowns.
Delivery timeline
5–10 weeks
Cinema 4D, Blender, After Effects, Lottie
Narrative-first decks and collateral built around the argument you need to win, whether that audience is an investment committee or a procurement panel.
Core capabilities
- Investment narrative structure and objection pre-emption
- Data visualisation that makes traction legible at a glance
- Editable master templates your team can maintain
- Sales one-pagers, case study formats and event collateral
Architectural blueprint
Narrative architecture → data visualisation design → designed master deck → editable template system for the team.
Delivery timeline
3–6 weeks
Pitch decks, data rooms, sales collateral
How we engineer
A four-stage accelerated lifecycle
The same sequence on every engagement, whether it runs six weeks or two years. Each stage has an exit condition, so nobody discovers a disagreement in month four.
STAGE 01
Discover
We map the business outcome, constraints and existing estate before proposing anything. Discovery ends with a costed plan, not a sales deck.
1–3 weeks
STAGE 02
Architect
Rendering strategy, data model, integration contracts and the non-functional requirements are settled and documented as decision records.
2–4 weeks
STAGE 03
Execute
Fortnightly increments against a visible backlog, with working software demonstrated every cycle rather than status reported.
6–24 weeks
STAGE 04
Scale
Load testing, observability, runbooks and knowledge transfer — then either you take it in-house or we operate it under an SLA.
Ongoing
Featured case study
MENA proptech platform
Before → After
The rebrand was the reason our Series A deck got read. Investors said it looked like a company twice our size.
— Co-founder, MENA proptech platform
Brand recall (aided) — before
12%
after
47%
Deck-to-meeting rate — before
8%
after
31%
Asset production time — before
3 days
after
2 hrs
Series A raised — before
—
after
$14M
Engagement tiers
Indicative pricing
Published because opaque pricing wastes everyone's time. Figures are in USD and indicative; a fixed quotation follows discovery.
Identity Essentials
$18,000
Fixed scope · 5 weeks
A complete, correctly built core identity for a launch or an overdue cleanup.
- Positioning and voice definition
- Full logo suite with variants
- Accessible colour and type system
- Digital brand guidelines
- Production asset kit
Brand System
$54,000
Most selected · 10 weeks
Strategy, identity, motion and collateral as one coherent, applied system.
- Everything in Identity Essentials
- Full brand strategy programme
- Motion identity and Lottie assets
- Investor or sales deck system
- Photography and illustration direction
- Team rollout workshop
Creative Partnership
Custom
Ongoing retainer
An embedded creative team producing continuous campaign and product work.
- Everything in Brand System
- Dedicated creative director
- Monthly campaign asset production
- 3D and product visualisation
- Brand governance and audits
- Priority turnaround SLA
Answers
Frequently asked technical questions
Yes. Every layered source file, vector master and project archive transfers to you, along with font licensing guidance. You are never dependent on us to make a routine change.
By making decisions against agreed criteria set during strategy, before anyone sees a visual. Most brand disputes are actually unresolved strategy questions surfacing late, and preference arguments are far harder to settle than criteria arguments.
Often the better option. An evolution retains hard-won recognition while fixing what genuinely underperforms — usually the type system, palette accessibility and digital applications. We will say honestly which one your situation calls for.
We run preliminary availability screening on names and marks and flag risks early, but formal clearance and registration require a trademark attorney. We work alongside yours or can introduce one.
Six to ten weeks for strategy through applied system, assuming a defined decision-maker and a fortnightly review cadence. Projects overrun almost exclusively because of review latency, so we agree the schedule upfront.
Frequently paired with